Which act encourages fair, truthful, non-deceptive, and evidence-supported claims in advertising?

The Federal Trade Commission Act is designed to promote fair competition and protect consumers by enforcing rules against deceptive advertising practices. This act empowers the Federal Trade Commission (FTC) to take action against businesses that engage in misleading marketing and ensures that any claims made in advertising are truthful and substantiated by evidence. This is essential not only for maintaining a fair marketplace but also for safeguarding consumers from false information that could influence their purchasing decisions.

The other acts listed do not focus on advertising practices in the same way. The Mortgage Disclosure Act primarily mandates disclosures related to mortgage loans, the Real Estate Settlement Procedures Act governs the settlement process for real estate transactions, and the Sherman Act addresses anti-competitive practices and monopolies. None of these acts specifically target the need for truthfulness and non-deception in advertising claims to the extent that the Federal Trade Commission Act does.